The departure of A.J. Brown now places incoming CEO Linda Yaccarino in an interesting position. Yaccarino, previously responsible for ad sales at NBCUniversal, has emphasized the importance of brand safety for advertisers in the past. As advertising is Twitter’s primary source of revenue, her actions and decisions regarding this matter will be closely watched.
Since Elon Musk assumed control of the company last year, Twitter has been grappling to maintain its position in the social media landscape. The company has reportedly undergone significant workforce reductions and terminated support for third-party apps. Furthermore, Twitter has introduced a high cost for API usage and is attempting to entice users to pay a monthly fee of $8 for a “premium” experience on the platform.
