Twitter launches regional awareness campaign

Twitter has launched the ‘always play it right’ campaign, which aims to highlight the importance of physical and mental wellness within the gaming community during a period when many are spending the vast majority of their time at home.

Gaming continues to be a key topic on the platform, in 2019 there were over 1.2 billion Tweets about gaming, up nearly 20% year on year. In fact, last year gaming hashtags were amongst the most used hashtags in Saudi Arabia.