The increased character limit also has potential implications for political campaigns and political ads, which have been a source of controversy on the platform in the past. The ability to post longer-form content could allow candidates to better articulate their platforms and ideas, but it could also give rise to more misinformation and disinformation. Twitter has taken steps to mitigate these issues, such as introducing labels for tweets that contain false or misleading information, but it remains to be seen how effective those measures will be.
For now, the increased character limit is only available to Twitter Blue subscribers in the US, and it’s unclear if or when it will be rolled out to other markets. The company has not disclosed how many people are currently subscribed to Twitter Blue, but it has been reported that the service has been struggling to attract paying customers. In any case, the expanded tweet limit is a significant development for the platform, and it will be interesting to see how users and content creators make use of the new capabilities.
