TIER, the leading European micro-mobility provider hailing from Berlin and now operating in more than 80 cities across 10 different countries worldwide, has launched its first fleet of industry-leading e-scooters in Dubai after being selected as a leading service provider by the Roads & Transport Authority (RTA). With a mission to ‘change mobility for good’, TIER will support Dubai’s vision of becoming a futuristic, smart, and sustainable city.
TIER’s emergence in the UAE market comes within the larger framework of supporting UAE’s 2021 vision to become a world-leading country within the sustainability landscape. The company is the first provider in the Middle East to use swappable battery technology, this positions TIER at the industry forefront in terms of sustainability, since the need to transport scooters to warehouses every day, back and forth for charging is obsolete and empty batteries can be swapped on-site from the local team.
The e-scooters can be easily accessed via the TIER mobile app – which will operate on a 24/7 basis – and be strategically located at various key locations around Dubai; Jumeirah Lake Towers (JLT) and Mohammed Bin Rashid Boulevard in Downtown, with other planned locations in the future. Riders will have the option to use ‘pay-as-you-go’ offered at a rate of AED 1 per minute of usage, or opt for a subscription model which is ideal for frequent commuters.
TIER’s e-scooters are further recognized for their cutting-edge safety features, which include the largest front wheel in the market, a wider footplate, dual suspension, a double kick-stand, and dual drum brakes for a safe yet comfortable ride. Most recently, the company has ensured that it follows the stringent safety measures during Covid-19 by carrying out frequent disinfections to its fleet of scooters.
TIER will be the first and last mile connectivity provider to link people with their vehicles, public transport stations, homes, offices, and retail outlets across Dubai, providing them with an eco-friendly, safe and accessible approach to avoid traffic whilst enjoying the outdoors.