Third-party cookies may be soon disabled on Google Chrome
Google is about to shake things up in its Chrome browser by turning off third-party cookies real soon. In an inside scoop, Google software engineer Johann Hofmann spilled the beans in an internal email, revealing plans to cut off third-party cookies for 1% of Chrome users starting Q1 2024. But, hold your horses, they’re still waiting for the UK Competition and Markets Authority to give the green light in a consultation. Once that’s sorted, they’ll roll out the cookie replacement program gradually from Q3 2024.