It is important to note that European Union prices do not directly correspond to US price points. The aforementioned conversions serve as a rough estimate of the handset’s cost in the European region. However, it is worth mentioning that EU prices already include tax, whereas US prices do not.
To provide a more meaningful comparison between the two markets, it is prudent to consider an iPhone benchmark. For instance, the base model of the iPhone 14 with 128GB storage is priced at $829 (excluding tax) in the US, whereas in France, it costs €1,019 ($1,108, including tax). While Apple increased prices in Europe last year, there remains a difference of nearly $300, primarily due to tax inclusion in the EU price.
In today’s market, high-end phones, whether Android devices or iPhones, tend to come with a significant price tag. This trend is particularly prevalent amidst the ongoing challenges posed by the post-COVID and global economic conditions. Rising manufacturing and shipping costs in recent years have further contributed to the higher prices of premium smartphones. Therefore, it is reasonable to expect that the Nothing Phone (2) will align with this industry reality, considering it is a flagship device from a startup.
It is worth noting that the Nothing Phone (2) will feature a mid-2022 Qualcomm flagship chip, opting for a slight compromise by not incorporating the latest Snapdragon platform found in the Galaxy S23 series. This strategic decision allows Nothing to strike a balance between delivering a top-tier performance while avoiding an exorbitant price tag comparable to Samsung’s flagship offerings.
