Some parties are publicly opposing the use of generative AI in music, such as Universal Music Group, while others are in support, such as Grimes. Spotify CEO, Daniel Ek, has called AI in music both “really cool and scary” and has said that it could be “potentially huge for creativity.” Ek envisions AI being used as a tool to enhance human creativity and increase the number of creators on Spotify’s platform, which benefits the company’s engagement and revenue.
