Sony Electronics has introduced its 2023 BRAVIA XR TV Lineup that comes with Cognitive Processor XR, promising an exceptional home entertainment experience. The new lineup features four models, including X95L Mini LED, X90L Full Array LED, A95L QD-OLED, and A80L OLED, equipped with advanced features for immersive movie watching, streaming apps, gaming, and more. With updated Cognitive Processor XR technology, the lineup offers XR Clear Image on select models for better backlight control, increased brightness, decreased blooming, and reduced noise.
The new lineup’s other features include Acoustic Center Sync, 360 Spatial Sound Mapping, and compatibility with Sony soundbars. Gamers can enjoy PlayStation® 5 gaming with exclusive features like Auto HDR Tone Mapping and Auto Genre Picture Mode. Sony is also focused on sustainability and is reducing overall plastic usage by 60% and cutting emissions by 15% by using smaller and lighter packaging during transportation. The company’s Eco Dashboard allows users to customize energy-saving preferences and settings.
