Sony Bolsters Cloud Streaming with AI-Powered iSIZE Acquisition
Enhancing Video Quality and Streaming Experience
Sony, the manufacturer of the popular PlayStation 5, has made a significant move by acquiring the UK-based company iSIZE, known for its expertise in AI-powered solutions for video processing, streaming, and bitrate improvement. The news was officially announced via a blog post on Sony Interactive Entertainment’s website.
Ueli Gallizzi, Senior Vice President of SIE’s Future Technology Group, explained the importance of this acquisition. He stated, “iSIZE builds AI-powered solutions to deliver bitrate savings and quality improvements for the media and entertainment industry.” This strategic move provides Sony with valuable expertise in the application of machine learning to video processing, which is expected to have a positive impact on their research and development efforts, as well as their video and streaming services.