ROI in Social Media – The session had all the big names like Alex Oberberg, Nokia, Ashok Lalla, Infosys, Rajiv Mehta, Puma India, K Ramakrishnan, Café Coffee Day and Samar Sing Sheikhawat, United Breweries Limited. They discussed how their rising investment in social media marketing strategies is earning them huge brand recognition and popularity among masses. Though ROI is good everybody second the thought that offline online integration between all social media is important to get the actual figure of ROI.
Zero Road Violation Culture – A Social Media Way? ACP (Traffic) B. Dayananda, I.P.S, took to stage to discuss how the Bangalore Police have taken to Social Media 3 years back to bring about a change in the traffic system. They have made it a positive platform by resolving complains posted and the interesting part is that people upload pictures those who have violated the traffic rule. They are trying to create awareness about carpool. They will be coming up with twitter handle which will offer the people of Bangalore with real time traffic updates.
How Good is Your Social Media Gyan? Presenting “The UN quiz” by Unmetrics hosted by Ranjini Ramchandran of Unmetric. This was one of those sessions which breaks the rules and creates new ones. The panelists had Nidhi Bhasin from TVS Motor Company, Karthik Nagarajan of Group M and Shivraj Subramanium from Madura Lifestyle and Fashion. They formed 3 different teams involving the audience and were quizzed about social media marketing strategy adopted by different companies which lead to an interactive session. At the end winners took home interesting prizes back home.
