It is often said that morning shows the day and the first day in Social Media Week, Bangalore has shown us what the week ahead of us will be. The expectation is soaring high and here’s the highlight of Day 1 so that you know what we are talking about-
The Future of Now – Neville Taraporewalla hosted by Microsoft. Neville Taraporewalla, General Manager – India, Advertising & Online, Microsoft addressed the crowd by saying that technology is evolving as far as mobiles are concerned. People are doing more and more things with their mobiles which are beyond conventional communication. Consumers are ready to share their ideas if the companies rewarded them for that and most importantly in today’s world consumer’s are impatient therefore they want to try out new things themselves by reassembling things. According to him, Microsoft is trying to go with the trend.
“Fitness should be free”: Milind Soman in conversation with Lakshmi Choudhury – When a harming personality like Milind Soman speaks, then it is obvious that people will listen attentively to what he has to say. He shared his experience about how Pinkathon gained momentum when they roped in social media. He is trying to make women conscious about their health issues and how they should take some time out for them to exercise. He wanted to spread the awareness that if diagnosed earlier than Cancer can be treated, but for that awareness is important and this is where social media steps in.