Dubai’s biggest annual shopping festival kicks off today and to mark the occasion Samsung is giving shoppers the chance to experience and win everything from handheld devices to kitchen appliances, making DSF ever more attractive to consumers. Shoppers purchasing any Samsung item from participating retailers up until the end of DSF will have the chance to enter into a daily prize draw, making them eligible to win up to AED 10,000 worth of Samsung products.

If you need the latest product for your home, be it that refrigerator or microwave you never got round to buying, or your handset has become more of an embarrassment than an aid, now is the time to buy. With a total of six bundled prize options to choose from, lucky winners could walk away with anything from a 50” F6400 Smart TV with Galaxy Note 10.1 and Galaxy S4 smartphone to a RSH7ZNPN Refrigerator with a Galaxy Note 3 and Galaxy Camera. Other prizes on offer include a Galaxy Note 10.1 Book Cover, WD0804RWN Washing Machine and a MC455THRCSR Microwave Oven. Winners will be announced daily at the Samsung Brand Showroom Dubai Mall.

“Every year Samsung ups the ante at the DSF because we see it as an opportunity to thank our customers for choosing our products and this year is no different” said Young Soo Kim, President of Samsung Gulf Electronics.  “Our growth in the region has been remarkable to say the least and that is in part due to shopping festivals like the DSF which are major contributors to our sales figures” he added.

If you consider yourself highly knowledgeable when it comes to all things tech, you might want to head on down to the Mall of Emirates, where competitions will also run around the themes of the six prize options. Make your way through levels of questions on the products, get them right and you will be the lucky owner of the latest shiny Samsung handheld devices, accessories and home appliances.

If that weren’t enough, shoppers should also keep their eyes peeled for Samsung’s ‘Spin the Wheel’ pop-up tables that will make their way around key retail outs each weekend during DSF. Spin the wheel and take the challenge – ‘What would you do for AED 10,000 worth of Samsung products?’, and walk away with a Samsung branded gift.

Samsung’s DSF promotion will run from January 2 until February 2 at all participating retail stores. For more details and offers, log on to .