Furthermore, he stated that their primary goal in making the deal is to enter the mobile gaming market. He claims that there are over 3 billion individuals who like playing video games, but only approximately 200 million homes own a console. The bulk of gamers come from mobile gaming, which is the area that Phil Spencer hopes to target with the acquisition.
In other instances, Reuters reports that Microsoft is seeking for an IP similar to Genshin Impact. According to the research, Genshin Impact has amassed billions of dollars in revenue in just two years owing to its unrivalled market performance. Microsoft is also seeking for a similar IP that would bring in large dollars. Both the gaming industry behemoths, Sony and Microsoft, have been aiming to enter the Chinese gaming markets for quite some time now; Sony has succeeded, and Microsoft appears to be next in line. Daniel Ahmad, Senior Analyst at Niko Partners, told Reuters the following:
