Porsche teased what these new acquisitions would entail by announcing two joint ventures with Amsterdam-based Pon Holdings’ venture fund Ponooc, which focuses on sustainable energy and mobility projects. “Manufacture and distribute a future generation of high-quality Porsche eBikes,” according to the first. “The second will concentrate on technology solutions for the rapidly expanding micro-mobility market,” Porsche explains. (In addition to Cannondale, Schwinn, Cervélo, and Santa Cruz, Pon Holdings owns other bike brands.)
The acquisition comes at a time when the world of e-bikes is seeing rapid growth. In most key markets, e-bike sales are outpacing traditional bike sales. According to market research firm NPD Group, the COVID-19 pandemic was a major cause, with sales soaring 145 percent from 2019 to 2020, more than doubling the rate of non-motorized bikes.
