Porsche Expands Atlanta Experience Center with a Second, Larger Track for Enthusiasts
Porsche has opened a new driver development track at its Porsche Experience Center Atlanta (PEC), doubling the size of its existing South Track. The West Track features sections inspired by famous circuits like Nurburgring-Nordschleife, Daytona, and Laguna Seca, and includes various driving modules designed to challenge both the car and the driver. The modules include the Handling Circuit, Low-Friction Circle, Ice Hill, and Autocross, which can be set up in various configurations to allow for flexibility and continuous improvement of driving skills. The new West Track is part of a $50 million investment in further developing the Porsche Cars North America headquarters campus and is expected to attract even more visitors to the PEC.
Since its opening in 2015, the PEC has welcomed nearly 400,000 guests. Porsche touts the PEC as not just a track, but a fully immersive brand destination that offers an ever-changing display of curated vehicles, simulator driving, tours, and a retail store. The PEC is also home to modern luxury dining outlets like Restaurant 356 and Carrera Cafe, and the charging for the PEC’s fleet of Porsche Taycan EVs will benefit from a new solar array that is being installed as part of the overall expansion project, creating a microgrid that will help power the headquarters campus.