Peloton Unveils Three New App Tiers in a Company Rebranding Effort
A Pelton rebranding is in full effect
Peloton, the renowned fitness brand known for its exercise bikes, is embarking on a significant rebranding effort by expanding its software offerings and introducing three new membership tiers to its mobile app. The company aims to provide a range of fitness options that can be easily accessed from home or the gym without the need for expensive Peloton hardware. The newly unveiled tiers are Peloton App Free, App One, and App Plus, each offering different features and pricing options.
Peloton App Free
The Peloton App Free, an integral part of the Peloton rebranding initiative, offers users complimentary access to a diverse selection of classes within the Peloton app ecosystem. This tier provides a gateway to the world of Peloton’s fitness and wellness offerings, even without a subscription.