Nikon Middle East FZE today launched the high-performance D810 full-frame digital SLR camera in the Middle East, designed to produce high-definition, high-quality images and video.
The D810 offers the ability to record stunning Full HD video, while a 36.3-megapixel sensor and wide ISO range combine to offer unrivalled images rich in tone and definition. In addition to delivering fabulous shots, the camera offers outstanding versatility to enable it to excel in a wide range of environments and situations.
“Nikon has experienced great success in the DSLR market in Middle East and Africa over last few years, and we hope to continue the trend with the launch of the D810, the latest addition to our extensive regional portfolio,” said Takashi Yoshida, Managing Director Nikon MEA, “We are continuously listening to our customers, both in region and across the world, and incorporating their needs into our innovations. The D810 is a perfect example of that, where we have advanced our video recording capabilities to meet the finest industry standards, while also improving our photography function.”
Yoshida added, “We are keen to tap into the regional videography market not just by providing the best equipment, but also extending support though events such as the upcoming Nikon Videography Summit and Nikon Film Festival, and on-going Nikon School initiative. The ultimate aim of our ‘I AM A MOVEMENT’ campaign is to provide platforms for the local community to meet and acquaint with professionals from the fraternity and exchange information and ideas whilst competing for the coveted title and support videographers and film-makers in their endeavor to create high-quality, exciting content.”
Commenting on the evolution of the camera, Narendra Menon, Regional Head Sales and Marketing, Nikon MEA, said, “The new Nikon D810 builds on the performance of the acclaimed D800, and has been designed to produce breath-taking images and video. The camera’s raw power maintains the integrity of every frame, blending incredible picture quality with the ability to capture clear Full HD video, while giving professionals complete creative control over the image. Its high megapixel count and wide ISO range ensure rich and sharp images regardless of shooting conditions.”
The D810 puts incredible power and flexibility in the hands of videographers, enabling recording of Full HD 1080p movies at 60 frames per second (fps). It has been designed to meet the needs of photography enthusiasts and professionals alike, who demand a DSLR that delivers the ultimate blend of clarity, sharpness, and rich colours for any shot. The new model features a 36.3-megapixel sensor and an ISO range of 64 to 12800, giving the camera the capacity to maximise the full potential of Nikon’s wide range of NIKKOR lenses.
The full-frame D810 is a step up from the successful D800, boasting an effective pixel count of 36.3 million, enabling images to be enlarged without degrading quality. The image sensor is designed without an optical low-pass filter to ensure images appear sharp while retaining rich tonality. It also packs the power of the EXPEED 4 image-processing engine that delivers high-speed processing, which along with the camera’s wide range of ISO sensitivities, offers further creative control for shooting in less-than-optimal conditions.
Price and Availability
The Nikon D810 is available in the UAE at all major retailers, at the suggested retail price of AED 13,999. For more information on the D810 and other Nikon products, please visit www.nikon-mea.com.