Nike Unveils “Our Force 1” Collection: Digital Shoes with Real-Life Benefits
Nike, the multinational corporation that designs, develops, and sells footwear, apparel, and accessories, has announced the launch of its first digital collectibles through its .Swoosh web3 platform. The company is set to release the Our Force 1 (OF1) series of “virtual creations” to a select group with invitations on May 8th, while general access will open on May 10th.
The OF1 collection includes over 100,000 “Nike Virtual Creations,” primarily based on the Air Force 1. Buyers can choose between two boxes, the “Classic Remix” or the “New Wave,” each costing $19.82. However, buyers won’t know what design they’re getting, as they’re paying for a digital box. After May 10th, Nike will reveal all OF1 boxes at the same time. Swoosh members will be alerted when that day comes, and each box comes with a 3D file that buyers can use to export to other platforms.