The new MSN makes it simple to personalize what you want to see regardless of which device you use. In the coming months, we will release a suite of MSN apps across Windows Phone, iOS and Android. You only need to set your preferences once, and your favorite stuff will always be there. In the finance section for instance, when you setup your stock watch list (e.g. DIS) it will show up the same way on the corresponding apps and website. If you prefer to get your content from a specific source, you can set that as a preference (e.g. more stories from New York Times.)
And it works the same way if you set it up on your phone – so no matter where you start, you don’t have to set it up all over again, changes and updates work the same way. So setup your favorite cities for weather or pick your favorite sports teams and those things will be with you at your PC at work, on your Windows 8.1 tablet in the living room, or on your iPhone when you are on the go.
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New Opportunities for Brands
For brands, MSN will continue to offer its loyal audience with a personalized web experience with the added benefit of the best-of-the-web publishers and the engagement of applications across all mobile operating systems. The new MSN is an ideal environment for seamless brand storytelling across devices.
“Connect Ads and Microsoft have enjoyed a successful twelve year partnership and we are confident in this new transformational change to MSN. By combining comprehensive content from the world’s leading media outlets with powerful productivity and personalization tools, Microsoft are providing a web experience that allows consumers to do more from a single platform, but also more meaningful engagement opportunities for brands and advertisers to be reaching their target audiences across various mindsets” said Mohamed El Mehairy, Managing Director at Connect Ads.
Though the face of MSN has transformed, the process of buying ads is simple. Brands can still enjoy ease of purchasing through similar IAB standard units available on previous versions of MSN.
“With premium content and productivity tools, we’re thrilled to offer a new experience to both advertisers and consumers that help people do more,” said Bela Papp, Advertising and online lead, Microsoft CEE and MEA “Our daily lives have become increasingly busy and with that comes more screens to interact with to make our days make sense. MSN streamlines this experience to the benefit of all people and allows advertisers to be in more moments and to capture consumers at the right mindset during the day.”
