Microsoft Partners with GeForce Now to Boost Xbox Games and Regulatory Approval

The deal will give players another way to stream Microsoft’s games from the cloud. Currently, Xbox Cloud Gaming, which requires a Game Pass Ultimate subscription, is the main way to do that. By partnering with NVIDIA, Microsoft aims to show regulators that Xbox Cloud Gaming will not be the only exclusive way to stream its games, and the move is an attempt to address concerns raised by the UK’s competition regulator over Microsoft’s proposed $68.7 billion acquisition of Activision Blizzard.