In a strategic move to expand its presence in the AI chat landscape, Microsoft has announced the rollout of Bing Chat to mobile devices, alongside its earlier availability on third-party browsers such as Google Chrome, Apple Safari, and Mozilla Firefox. This initiative aims to position Bing Chat as a contender against rival AI services and integrated browser tools, including Google’s generative AI search features.
Microsoft’s foray into the realm of browser-agnostic AI chat began earlier this year when it initiated testing of Bing Chat on various third-party browsers. However, the recent announcement has unveiled a broader plan to extend the service’s accessibility to mobile users as well, signalling the tech giant’s intent to engage with a wider audience.
The motivation behind this move becomes evident in the competitive landscape. Google’s AI-driven search features have gained prominence, both within browsers and mobile apps. Microsoft, with its Bing Chat, seeks to establish its own foothold in this domain, providing users with alternative AI-powered search and chat experiences.
