Lyft launched its rental car service in December 2019, more than a year after Uber discontinued a similar program that offered rental cars as well as bike rides and public transportation. Lyft Rentals stood out for its inexpensive beginning pricing of $35 per day and lack of mileage limit, as well as the fact that renters as young as 22 years old were permitted. According to The Wall Street Journal, Lyft has decided to call it quits, and the company has confirmed that it has laid off approximately 60 employees in the rental vehicle service as well as a smaller number of personnel in operations.
