The music video brings Smith’s artistic vision for Around the Block to life through the use of LG’s UltraWide monitors. The concept of the video is the symbiosis between man and machine, or more specifically, between Smith and his UltraWide monitors. With expansive screens and enhanced multitasking features, these monitors are an ideal match for Smith’s unique, experimental approach to creating music and video.
“LG has an amazing product in the IPS monitor and we felt the most effective way to highlight it’s features was to show it being used in a situation our viewers could relate to,” said Kevin McKeon, chief creative officer , at Strawberryfrog. “Pretty Lights is a master of his craft and seeing him create music and multi-task on the monitor was the most inspirational way of telling the story.”
Multitasking for Creative Musical Endeavors
