After a decade of disrupting online optiwear markets in India and Singapore, Lenskart, India’s largest eyewear retailer, has formally entered the Middle East with the aim of securing 10-20% of the regional $3.5 bn optiwear markets by 2026.
With the twin objective of establishing market-leading status as the region’s top eyewear platform within two years, backed by more than 5000 styles of eyewear, Lenskart’s US$50 million (AED185 million) expansion into the Middle East with its omnichannel strategy includes the opening of the first physical store in Dubai on December 19, spread across an area of 1300 sq ft at the Dubai Festival City Mall. The brand will expand into two other locations at Ibn Battuta Mall and BurJuman in the coming months.
