Huawei Consumer Business Group (CBG) unveiled the much-anticipated HUAWEI P30 Series to consumers in the Middle East and Africa region during a launch event that took place in Burj Park where the audience was treated a mesmerizing animation and lightshow projection on the Burj Khalifa.
HUAWEI P30 Series are the company’s most advanced camera smartphones to date: Innovations such as the HUAWEI SuperSpectrum Sensor and SuperZoom Lens allow Huawei to push the envelope of not just photography, but videography as well.
Gene Jiao President of Huawei CBG, Middle East and Africa said: “Since its launch, the HUAWEI P Series has been at the frontier of groundbreaking smartphone photography. The HUAWEI P30 series is no exception and will push the boundary even further, rewriting the rules of photography. With innovative features like the HUAWEI SuperSpectrum Sensor and SuperZoom Lens, we were able to reshape the perception of consumers by delivering pioneering technologies that will not only offer new photography experiences but will also take smartphone videography to another level.”
Lojain Omran the prominent TV presenter and social media personality was invited to take the stage to talk about her hands on experience of the Huawei P30 Pro as she was one of the first users to try out the super camera phone and share her hands-on experience when it comes to its fantastic camera and the optimized Snapchat experience.
The HUAWEI P30 Series is set to change people’s expectations of smartphone photography.
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An optimized Snapchat experience
Huawei also announced that it has worked to optimize the Huawei P30 series camera for Snapchat, bringing more camera innovation to users, aiming for Snapchatters to soon be able to enjoy more experiences using the Huawei P30 camera.
World’s First Leica Quad Camera with Cutting-Edge SuperSpectrum Sensor and SuperZoom Lens
Taking mobile photography to a brand-new level, HUAWEI P30 Pro is the highest-rated smartphone camera on DxOMark with an average score of 112. HUAWEI P30 Pro carries a new Leica Quad Camera on the back of the device, including a massive 40MP main camera with a revolutionary 1/1.7-inch SuperSpectrum sensor, a 20MP ultra-wide angle lens, 8MP telephoto camera and HUAWEI Time of Flight (ToF) Camera to unleash the imagination. Unique to the HUAWEI P30 Pro, HUAWEI ToF Camera captures depth-of-field information to deliver accurate image segmentation and uses precise distance measurement to allow for the simulation of multiple levels of bokeh. A 32MP selfie camera mounts the device front and produces AI-beautified pictures.
The 1/1.7-inch HUAWEI SuperSpectrum Sensor looks at light in a fundamentally new way. The RYYB HUAWEI SuperSpectrum Sensor deviates from the traditional RGGB Bayer filter by replacing green pixels with yellow pixels, yielding a high maximum ISO rating of 409,600 on the HUAWEI P30 Pro and 204,800 on the HUAWEI P30.