It’s hardly surprising that advertisements are on their way to Bing’s chatbot and, presumably, Google’s Bard. Although there have been some setbacks, generative AI chatbots have the ability to change the way people obtain information. Considering the importance of search income (it accounts for more than half of Alphabet’s $282.8 billion in revenue for 2022), the corporations have little alternative but to monetize the chatbots. The most apparent route is to figure out how to cram advertisements within them.
