Also proving to be a success on the linear front, House of the Dragon was ranked the highest viewed single episode on OSN Showcase, with an audience reach growing by 50% on the channel. The drama series also recorded the longest total duration watched for a single title as well as the highest subscriber rating of any series premiere to date for both OSN Showcase and OSN+.
Fans took to social media in a robust way, with OSN+ capturing nearly 13 million views for its promotions and continuing activations across Instagram, TikTok, Twitter, and Facebook, targeting various markets and boasting unprecedented engagement for any single series launch.
“House of the Dragon is by far the biggest launch in the history of OSN, and has quickly found a loyal and dedicated fanbase that has fallen in love with this immersive fantasy drama,” said Joe Kawkabani, OSN Group CEO. “We aim to continue breaking records and bring premium content to the screens of all our audiences across the region.”
Based on George R.R. Martin’s Fire & Blood, the 10-episode series is set 200 years before the events of ‘Game of Thrones and tells the story of the House Targaryen. The series stars Paddy Considine, Matt Smith, Olivia Cooke, Emma D’Arcy, Steve Toussaint, Eve Best, Sonoya Mizuno, Fabien Frankel, and Rhys Ifans.
