Hisense, the global home appliance corporation, is teaming up former Spain international and legendary Madrid goalkeeper Iker Casillas with another World Cup-winning captain, Manuel Neuer, for the Hisense ‘BAYOND GLORY’ UEFA EURO 2024 campaign.
Hisense welcomes iconic goalkeeper Iker Casillas to UEFA EURO 2024 ‘BEYOND GLORY’ campaign
Renowned for his ability to make spectacular saves, Iker Casillas is considered one of the greatest goalkeepers of all time. By joining Manuel as a global Hisense brand ambassador, he will add support to Hisense’s ‘BEYOND GLORY’ campaign and its line of iconic products, celebrating the ultimate football achievement of winning the European Championship.
“I am delighted to partner with Hisense and join the ‘BEYOND GLORY’ campaign that focuses attention on celebrating the best goalkeepers in the world,” explained Iker Casillas. “A goalkeeper’s winning reputation is based on his reliability. I am pleased to be invited by Hisense as a Global Ambassador, representing a company that its customers trust to create innovative technology that improves their lives.”
As host nation Germany buzzes during the competition, Hisense, as an official partner of UEFA EURO 2024™, joins in the excitement with a ‘Hisense BEYOND GLORY Tour’, showcasing its innovative display technology that delivers the perfect experiences for watching matches on TV and the latest in smart home appliances.
Fans visiting the roadshow, which runs through five host cities, will have the opportunity to test their goalkeeping skills against a series of shooting challenges, while exploring a sampling of Hisense’s state-of-the-art TV products and appliances.
In his role as Global Ambassador, Iker will join in the football fun with personal appearances to meet fans at the Frankfurt stop of the ‘Hisense BEYOND GLORY Tour’ during the tournament.
The Hisense ‘BEYOND GLORY’ campaign highlights the company’s unwavering commitment to pioneering technology with unparalleled quality in the pursuit of a better life. The campaign marks the third consecutive UEFA™ European Championship in which Hisense has partnered, providing a great opportunity to continue connecting the Hisense brand with consumers around the world.
