Google Working on Next-Gen Search Engine Utilizing AI Technology, Sources Say

Google Working on Next-Gen Search Engine Utilizing AI Technology, Sources Say

Google is reportedly developing a new AI-powered search engine in response to renewed competition from Microsoft and OpenAI. The company is said to be in the early stages of creating a search service that will aim to provide a more personalized experience by anticipating users’ needs. The project has no clear timetable, but Google is also developing a suite of new AI features for its existing search engine, known as “Magi.”