Check the press release at the end for more information:
Sample Central unveils first UAE store in Dubai Festival City
New member-only store brings ‘tryvertising’ to the Middle East – offering consumers a unique, hands-on experience
Dubai, UAE, 6 November 2012: Sample Central, the world’s first ‘tryvertising’ store has opened its first regional flagship store in the Middle East, in Dubai, Festival City. The store offers customers a unique membership-based retail experience, and the opportunity to sample and take home products without purchasing them.
Through the ‘tryvertising’ (or try-before-you-buy) concept, Sample Central members pay for their products through their opinions. Annual membership in the UAE costs AED 100, after which customers can visit the store to try out various products, including fitness equipment, electrical goods, food and grooming products…and much much more!. Members can take certain products home for free – all that is required in return is for them to fill out a short, simple questionnaire on the product, devised by the manufacturer.
The entire process takes place in a real shopping environment in real-time with a willing and accepting customer base and provides crucial feedback from members – helping brands, designers and manufacturers to revitalise established products and improve or fine-tune new launches for the mass market.
