Fitbit Introduces Fitbit Charge 4 in the UAE,
Product laydown photography for Fitbit Charge 4.

Fitbit Introduces Fitbit Charge 4 in the UAE,

Fitbit now has 16 programs available to Premium users. New guided programs include strength training, gym cardio, and mindful eating, tailored based on your goals, fitness level, schedule, and preferences. In addition to a wide range of workouts categorized by time, activity, and fitness level to easily find what’s right for you, Premium members have access to new mindfulness content from brands like Ten Percent Happier, in one single, convenient place. Coming soon, Fitbit will also offer workouts for both free and premium users to help you reach your Active Zone Minutes goal.

Three customizable challenges are also available to Premium members, including getting Fit Bingo, where users can compete with family and friends on a health and fitness bingo board with different activities such as meeting your step or Active Zone Minutes goal for the day. Premium will continue to add more content to support users on their health and wellness journeys.

Pricing, availability, and accessories to match your style

The Charge 4 and Charge 4 Special Edition are exclusively available for pre-order from April 06, 2020, in the UAE on Noon.com. Both editions will be available starting April 15, 2020, in stores that will be open and online through Amazon, Virgin Megastore, Noon, Namshi, Sun & Sand Sports, GO Sport, Sharaf DG, Jumbo Electronics, Eros Digital Home, Emax, Carrefour, LuLu, Axiom Telecom UAE, E-City, Jacky’s Electronics and other retailers. Charge 4 is available for AED 699 in black, rosewood, and storm blue/black. Charge 4 Special Edition is available for AED 799 in an exclusive granite reflective/black woven band plus a classic black band to easily swap out for workouts or a sportier look.

Customize Charge 4 with a variety of new accessory bands and colors including REPREVE® recycled woven reflective bands in midnight and rosewood; breathable silicone sport bands in evergreen and frost white; and premium Horween® hand-crafted leather in black. Charge 4 accessories are sold separately in-store and online, and are compatible with Fitbit Charge 3 devices, starting at AED 149.

Active Zone Minutes will be available first on Fitbit Charge 4, then will roll out to all Fitbit smartwatches, coming soon.