With the Sensei AI engine powering features like Neural Filters in Photoshop or Acrobat’s Liquid Mode for more than ten years, Adobe’s suite of picture and video editing products has long used artificial intelligence to assist human users in performing their tasks. The first of the Firefly family of generative models, which the firm has collectively called, will produce both images and typeface effects, was unveiled by Adobe on Tuesday. It is the business’s next generation of AI features.
According to Tuesday’s statement from Adobe, David Wadhwani, president of the company’s digital media business, “Generative AI is the next evolution of AI-driven creativity and productivity, transforming the conversation between creators and computers into something more natural, intuitive, and powerful.” The productivity and creative confidence of all creators, from high-end creative professionals to the long tail of the creator economy, will increase with the introduction of Firefly by Adobe.
