Messi, Pogba, and Neymar have a lot of followers, so collaborating with them makes sense. With the FIFA World Cup commencing in late November, it’s also a perfect opportunity to increase awareness of Call of Duty: Modern Warfare 2 and maybe persuade some soccer enthusiasts to purchase and play the game who would not have otherwise.
This may also provide fresh and compelling material for Call of Duty: Modern Warfare 2 Twitch streams, which is a win for both the streamers and Activision Blizzard. More people watching Twitch broadcasters play Call of Duty implies more people interested in the game, more people playing the game, and more people purchasing cosmetics. After all, if their favourite streamer is using the latest Messi operator, there’s a strong chance they’ll purchase it as well.
