End of an Era: Netflix Ships Its Final DVD Rentals, Celebrating a Legacy of Entertainment
Farewell to Red Envelopes as Netflix Bids Adieu to DVD Rental Business
In a significant milestone marking the end of an era, Netflix has dispatched its final DVD rentals, closing a chapter that played a pivotal role in the company’s evolution into the streaming giant it is today. In a statement posted on X, Netflix officially announced, “Netflix will mail its final DVD on September 29, 2023,” while also recognizing that the iconic red envelope remains a symbol of their enduring love for entertainment.
This decision to conclude its DVD rental business was initially disclosed by Netflix in April of this year, with the official shutdown date set for September 29. The company cited the dwindling demand for physical rentals as a primary reason, emphasizing the challenge of maintaining the high-quality service they aspire to provide. The journey began in 1998 when Netflix dispatched its inaugural disc, “Beetlejuice,” and since then, it has sent out a staggering 5.2 billion movies in those recognizable red envelopes to a customer base exceeding 40 million.