Sorry, slight glitch with @SpaceX Starlink. Coming back online now.
— Elon Musk (@elonmusk) April 8, 2023
In April, Elon Musk took to Twitter himself to address a technical bug with Starlink, SpaceX’s satellite internet access service. This hands-on approach reflects his belief that he is the best PR person for his brand and corporations. He even disbanded the communication departments of Tesla and Twitter, relying on his charisma and direct connection with his Twitter followers to generate buzz. However, his acquisition of Twitter and the platform’s transformation into a conservative stronghold have created rifts with advertisers and progressives who constitute Tesla’s customer base.
