Elon Musk Announces Twitter’s Plan to Share Ad Revenue with Blue Subscription Users
Twitter CEO Elon Musk announced that starting today, Twitter Blue subscribers will receive a share of the revenue from ads that appear in their reply threads. However, no further details on the program have been provided by Musk or Twitter, as the company no longer has a communications department for comment.
Twitter Blue is a premium service that costs $8 per month or $84 per year, offering users benefits such as a blue check, editing tweets, longer video uploads, and prominence in reply threads when responding to others. In some territories, Blue subscribers already see half as many ads on their timelines compared to non-subscribers.