Twitter CEO Elon Musk announced that starting today, Twitter Blue subscribers will receive a share of the revenue from ads that appear in their reply threads. However, no further details on the program have been provided by Musk or Twitter, as the company no longer has a communications department for comment.
Twitter Blue is a premium service that costs $8 per month or $84 per year, offering users benefits such as a blue check, editing tweets, longer video uploads, and prominence in reply threads when responding to others. In some territories, Blue subscribers already see half as many ads on their timelines compared to non-subscribers.
To be eligible, the account must be a subscriber to Twitter Blue Verified
— Elon Musk (@elonmusk) February 3, 2023
The move to share ad revenue with Blue subscribers is aimed at improving engagement and maximizing revenue for the company. Twitter is also said to be working on another tipping feature using an in-app currency.
Twitter’s efforts to improve its bottom line include charging businesses $1,000 per month for a gold checkmark and $50 per month for verification of affiliated accounts. Additionally, the company is facing interest payments of over $1 billion per year on loans taken out by Musk to buy the company.
Twitter’s revenue share program aligns with similar offerings from platforms such as YouTube, TikTok, Twitch, Instagram, and Facebook, which all offer creators a share of ad revenue. The move could incentivize users, especially those with large audiences, to subscribe to Twitter Blue and increase their activity on the platform.