Elon Musk Announces Twitter's Plan to Share Ad Revenue with Blue Subscription Users

Elon Musk Announces Twitter’s Plan to Share Ad Revenue with Blue Subscription Users

Twitter’s efforts to improve its bottom line include charging businesses $1,000 per month for a gold checkmark and $50 per month for verification of affiliated accounts. Additionally, the company is facing interest payments of over $1 billion per year on loans taken out by Musk to buy the company.

Twitter’s revenue share program aligns with similar offerings from platforms such as YouTube, TikTok, Twitch, Instagram, and Facebook, which all offer creators a share of ad revenue. The move could incentivize users, especially those with large audiences, to subscribe to Twitter Blue and increase their activity on the platform.