e& is the new brand identity of Etisalat Group

e& is the new brand identity of Etisalat Group

His Majesty Sheikh Mansour Bin Zayed Al Nahyan, Deputy Prime Minister of the United Arab Emirates and Minister of Presidential Affairs, launched e& today, signalling Etisalat Group’s ambitions to become a global technology and investment conglomerate.

In his remarks at the launch, HH Sheikh Mansour emphasised the importance of capitalising on the opportunities that the rapidly changing business landscape continues to present in the age of technological disruption. He praised eefforts &’s in developing a more progressive business model that supports its hyperscaling ambitions, encourages new ventures and partnerships, and maximises value across its operations.