Nissan

Discover Nissan’s Imaginary Characters and Their Hyper Concepts at the 2023 Japan Mobility Show

Nissan Introduces Four Hyper Concepts with Unique Characters and Stories, Showcasing Imaginative Personalities and Their Ideal Vehicles

On the other hand, Masa is depicted as an adventurous athlete who has relocated with his family to a rural, mountainous region. The Hyper Adventure perfectly aligns with Masa’s aspirations, providing him and his children with the ultimate outdoor experiences.

Yuki is portrayed as an artist who values her individuality and self-expression, and her character is intertwined with the Hyper Punk concept. Tim, a chef working at a French restaurant in Tokyo, finds his ideal companion in the Hyper Urban, which caters to his needs for smart urban mobility.