The 2023 Japan Mobility Show, formerly known as the Tokyo Motor Show, has proven to be one of the most captivating automotive events of the year. Among the many concepts making their debut at the show, Nissan presented four show cars, each with its own unique character and backstory. These concepts have not only been showcased at the Tokyo International Exhibition Centre but are also part of a creative marketing campaign that transcends the traditional automotive show.
Each of Nissan’s Hyper concepts is given its own character, complete with a distinct style and a fictional life story that complements the concept’s overall vision. For example, there’s Kei, a board member of a forward-thinking startup focused on the future of travel, including space exploration. Kei envisions the Hyper Tourer as a versatile vehicle that seamlessly combines business and leisure, allowing her to connect with new people while pursuing her professional endeavors.
