Comcast is discontinuing free Peacock access for Xfinity customers

Comcast customers are going to lose a valuable benefit: free Music streaming. Since its release in April 2020, the ad-supported version of Peacock Premium has been available free of charge to Xfinity TV and internet users. It will no longer be available to new subscribers beginning April 3rd, and it will be unavailable to current users from June 26th, according to NBCUniversal.

The news was initially reported on Reddit, when images with further information were posted. “Customers will be offered with reduced offer information inside the Peacock app,” according to an internal communication. “Keep tuned for further information and offer specifics.” Customers have also been informed by NBCU that they will be able to acquire Peacock Premium at a reduced price, which has yet to be set.

Peacock stopped providing new users the free ad-supported standalone service last month. The business said at the time that it thought Peacock’s premium levels were the best way to enjoy the service. Most likely, it’s because, despite having 20 million subscribers in 2022, an increase of 9 million from the previous year, Peacock has failed to generate a profit for NBCU/Comcast.

A spokeswoman for the firm told Variety that the company’s aim has always been to take down free Peacock access for Comcast customers. It hopes to reach 100,000 hours of programming by next year, with a mix of original series, licenced TV, movies, live sports, and other content. Rian Johnson’s Poker Face is its most successful original song right now, and it also broadcasts iconic old TV shows like The Office.