The deepening integration of Flourish into the Canva platform aligns with Canva’s acquisition strategy, which includes notable additions like stock photo sites Pexels and Pixabay. Furthermore, Canva has been steadily expanding its platform by introducing a free PDF editor, website builder, and AI-powered photo tools.
A common thread among Canva’s recent acquisitions is their European origin. This strategic focus on Europe is further demonstrated by the establishment of Canva’s first European campus in London. The company recognizes Europe as one of its fastest-growing and densely populated markets, underscoring its ambitions for continued growth and success. However, Canva faces competition from Adobe Express, a competitor also eyeing the European market.
