Priced at the same level as the Sonos Arc, Bose appears poised to challenge Sonos’ dominance in the soundbar market. Bose has a strong track record in crafting exceptional soundbars, and the Smart Ultra Soundbar aims to surpass the competition.
Bose’s adoption of AI technology in the Smart Ultra Soundbar aligns with current industry trends. By leveraging machine learning to enhance dialogue clarity, Bose addresses a common consumer desire for improved speech intelligibility in movies. If the soundbar can deliver on its promises, it may establish itself as a new leader in the home theater experience.
While Sonos has held the crown in the soundbar arena in recent years, Bose’s Smart Ultra Soundbar presents a compelling contender that could potentially dethrone the reigning king of home audio.