While BMW has traditionally steered clear of the lucrative off-road SUV segment, its latest move might suggest a change in direction. In the competitive arena of sport utility vehicles, BMW’s counterpart, Mercedes-Benz, has reaped substantial profits with its iconic G-Class. Now, the three-pointed star is eyeing a smaller version of this legendary off-roader, aiming to capitalize on the Geländewagen’s success. On the other side of this fierce rivalry, BMW has primarily focused on performance-oriented crossovers and SUVs, culminating in the controversial XM plug-in hybrid.
