BlackBerry gears up to open first Middle East BlackBerry Store in Dubai Mall

BlackBerry® fans in the Middle East can celebrate as the first BlackBerry Retail Concept Store in the Middle East will be unveiled for customers on Thursday, June 20th 2013 at 5 PM. Located on level two of the Dubai Mall, conveniently close to the Dubai Metro Link, the BlackBerry store will provide UAE residents and visitors a chance to experience the latest models through live demo’s, as well as to pre-register for upcoming smartphones.

BlackBerry Store launch

For the first time in the Middle East, UAE-based users and Dubai Mall visitors will experience a personalised BlackBerry-branded service that will reflect the priority and importance given to the region by the global smartphone brand.

The new store will also ensure local users are taking full advantage of their devices thanks to the in-store maintenance and repair service hub offering free software upgrades, data back-up and transfer solutions, product set-up, service collection and warranty verification, as well as the first one-hour repair or replace service in the Middle East.