Audi’s approach to on-demand features stands out due to its simplicity and ease of integration. Drivers can effortlessly enhance their vehicle’s functionality through the myAudi app, eliminating the need for dealership visits or additional hardware installations. This customer-centric approach ensures a hassle-free experience and aligns with Audi’s commitment to delivering cutting-edge technology while preserving user convenience.
This initiative comes in the wake of BMW’s decision to eliminate extra fees for hardware-based functions, citing low customer acceptance. Nevertheless, Hoffmann maintains a positive outlook on the growing prominence of on-demand functionality, viewing it as the future of automotive customization.
Customer Receptiveness to On-Demand Features
