The existing suite of on-demand features from Audi includes an LED Matrix package that seamlessly switches between dipped and main beam, a light function package with captivating light animations during vehicle locking and unlocking, and a semi-autonomous parking function capable of autonomously locating parking spaces.
Audi’s Technical boss, Oliver Hoffmann, envisions a future where “function on demand” becomes a prevalent practice, reflecting a shift in the industry’s business model. While the idea of generating more revenue from digitalization functions than car sales was once a novel concept, it is now rapidly becoming a reality.
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