Audi's Vision: On-Demand Features as the Future of Car Customization

Audi’s Vision: On-Demand Features as the Future of Car Customization

In an ever-evolving automotive landscape, automakers are continuously seeking innovative ways to boost profitability and cater to changing customer preferences. One emerging trend is the adoption of on-demand features and subscriptions, offering drivers newfound flexibility in enhancing their vehicles. Audi, renowned for its technological advancements, is taking a unique stance in this arena. The automaker is set to expand its range of on-demand features, not solely as a revenue generator but as a response to customer demand.

Customer-Driven Expansion of On-Demand Features

Currently, Audi’s on-demand features are accessible exclusively for the E-Tron and E-Tron Sportback models. However, the company is committed to extending these offerings to a broader spectrum of models in the near future. This transition empowers vehicle owners to elevate their driving experience by incorporating additional functions and features after the initial purchase, providing an ad hoc approach to customization.