Audi’s Vision: On-Demand Features as the Future of Car Customization
The automotive industry is witnessing the transformation of customer preferences and demands. While some automakers initially faced backlash when introducing subscription-based products and services, recent research suggests a growing receptiveness among consumers. An S&P Global Mobility survey revealed that 82 percent of respondents are open to considering subscription-based services for their future vehicle purchases when offered free trials or existing subscriptions.
In this dynamic landscape, Porsche, another member of the Volkswagen Auto Group (VAG), has also embraced technology integration. The brand recently announced plans to integrate Google services into its forthcoming vehicle generations, encompassing Google Maps, Google Assistant, and access to an array of apps through the Google Play Store.
As the automotive industry continues to evolve, Audi’s forward-looking approach to on-demand features exemplifies its commitment to enhancing the driving experience and meeting customer demands in a tech-driven era.