Apple conducted its annual special event on the 15th of September 2020 and we saw the introduction of a few new entries in their Apple Watch and iPad lineups.

Apple Watch Series 6 delivers breakthrough wellness and fitness capabilities

Apple Watch Series 6 delivers many notable hardware improvements, including a faster S6 System in Package (SiP) and next-generation always-on altimeter, along with its most colorful lineup yet, featuring a beautiful palette of new case finishes and bands.

 

 

It expands the health capabilities of previous Apple Watch models with a new feature that conveniently measures the oxygen saturation of the user’s blood, so they can better understand their overall fitness and wellness.

To compensate for natural variations in the skin and improve accuracy, the Blood Oxygen sensor employs four clusters of green, red, and infrared LEDs, along with the four photodiodes on the back crystal of the Apple Watch, to measure light reflected back from blood. Apple Watch then uses an advanced custom algorithm built into the Blood Oxygen app, which is designed to measure blood oxygen between 70 percent and 100 percent.

All data will be visible in the Health app, and the user will be able to track trends over time to see how their blood oxygen level changes.

 

 

Separately, Apple will work closely with investigators at the Ted Rogers Centre for Heart Research and the Peter Munk Cardiac Centre at the University Health Network, one of the largest health research organizations in North America, to better understand how blood oxygen measurements and other Apple Watch metrics can help with the management of heart failure.

Apple Watch Series 6 improves performance through redesigned hardware that packs even more features and power into the same impressively small design. Using a new dual-core processor based on A13 Bionic in iPhone 11, the upgraded S6 SiP runs up to 20 percent faster, allowing apps to also launch 20 percent faster while maintaining the same all-day 18-hour battery life.2 Additionally, Apple Watch Series 6 features the U1 chip and Ultra-Wideband antennas,3 which will enable short-range wireless location to support new experiences, such as next-generation digital car keys

 

 

An enhanced Always-On Retina display on Apple Watch Series 6 is up to 2.5 times brighter than Apple Watch Series 5 outdoors when the user’s wrist is down, making it much easier to see a watch face in bright sunlight.

The always-on altimeter provides real-time elevation all day long by using a new, more power-efficient barometric altimeter, along with GPS and nearby Wi-Fi networks. This feature allows for the detection of small elevation changes above ground level, up and down to the measurement of 1 foot, and can be shown as a new watch face complication or workout metric.

This fall, customers have more choices than ever with stunning new cases and bands to suit every style preference. For the first time, a new blue color joins the silver, space gray, and gold aluminum case options, along with a (PRODUCT)RED Apple Watch with exclusive matching bright red bands. Stainless steel models are now available in graphite — a rich gray-black hue with a striking high-shine finish — and an updated classic yellow gold color. Apple Watch Edition is available in natural and space black titanium.

 

 

In an industry first, the ultralight Solo Loop introduces a continuous and stretchable band design that comes in two materials: soft silicone and braided yarn.

With watchOS 7, customers can take personalization to the next level with seven new watch face options, including Stripes, Chronograph Pro, GMT, and Artist, while curating, discovering, and sharing new watch face configurations with others.

Family Setup4 in watchOS 7 extends Apple Watch to the entire family by allowing kids and older family members of the household who do not have an iPhone to benefit from the connectivity, safety, and fitness features of Apple Watch.

New health and fitness features, including low-range VO2 Max, sleep tracking, automatic handwashing detection, and new workout types, can help users better understand overall well-being.

Apple Watch Series 6 (GPS) starts at AED 1,599 and Apple Watch Series 6 (GPS + Cellular) starts at AED 1,999.

Apple Watch SE: The Ultimate Combination of Design, Function, and Value 

Apple today announced Apple Watch SE, packing the essential features of Apple Watch into a modern design customers love — all at a more affordable price. The largest and most advanced Retina display allows customers to easily see more details and the information that matters most, right on their wrist.

 

 

Apple Watch SE features the same accelerometer, gyroscope, and always-on altimeter as Apple Watch Series 6, and with the latest motion sensors and microphone, it offers robust health and safety capabilities including fall detection, Emergency SOS, international emergency calling, and the Noise app.

Apple Watch SE features a stunning Retina display, with thin borders and curved corners, that is 30 percent larger than Series 3. The interface allows for large and easy-to-read app icons and fonts, while complications are precise and informative.

 

 

Apple Watch SE features a stunning Retina display, with thin borders and curved corners, that is 30 percent larger than Series 3. The interface allows for large and easy-to-read app icons and fonts, while complications are precise and informative.

The Digital Crown with haptic feedback generates incremental clicks with an extraordinary mechanical feel as it is rotated.

The next-generation always-on altimeter provides real-time elevation all day long by using a new, more power-efficient barometric altimeter, along with GPS and nearby Wi-Fi networks.

With Emergency SOS on Apple Watch, customers can quickly and easily call for help and alert emergency services with just a push of a button. Fall detection uses a custom algorithm and the latest accelerometer and gyroscope in Apple Watch SE to detect when a user falls. By analyzing wrist trajectory and impact acceleration, Apple Watch sends the user an alert after a hard fall, which can be dismissed or used to initiate a call to emergency services.

To provide enhanced insights into hearing health, Apple Watch SE utilizes the latest-generation microphone to measure ambient sound levels in a user’s environment.

 

 

With watchOS 7, customers can take personalization to the next level with seven new watch face options, including Stripes, Chronograph Pro, GMT, and Artist, while curating, discovering, and sharing new watch face configurations with others. New health and fitness features, including low-range VO2 Max, sleep tracking, automatic handwashing detection, and new workout types, can help users better understand overall well-being.

Family Setup in watchOS 7 extends Apple Watch to the entire family by allowing kids and older family members of the household who do not have an iPhone to benefit from the connectivity, safety, and fitness features of Apple Watch.

Apple Watch SE (GPS) starts at AED 1,149 and Apple Watch SE (GPS + Cellular) starts at AED 1,349.

Apple One makes enjoying Apple subscription services easier than ever
Apple today announced Apple One the easiest way to get all of Apple’s subscription services in one simple plan, including Apple Music, Apple TV+, Apple Arcade, Apple News+, Apple Fitness+, and iCloud. With a single subscription, customers in over 100 countries and regions can enjoy their favorite Apple services across their favorite devices, including iPhone, iPad, iPod touch, Apple TV, and Mac.
Starting this fall, customers with Apple subscriptions will be recommended the right Apple One plan for them so they can sign up with a tap from any Apple device and get even more for less. 
  • Individual includes Apple Music, Apple TV+, Apple Arcade, and 50GB of iCloud storage for AED 39.95 per month.
  • The family includes Apple Music, Apple TV+, Apple Arcade, and 200GB of iCloud storage for AED 52.95 per month, and can be shared among up to six family members. 
  • Premier, where available, includes Apple Music, Apple TV+, Apple Arcade, Apple News+, Apple Fitness+, and 2TB of iCloud storage for $29.95 per month, and can be shared among up to six family members.

Apple One includes a 30-day free trial for any services that customers do not already have. With Apple One, customers will receive only one invoice each month, and they can easily change or cancel their Apple One plan at any time.

Apple Introduces Eighth-generation iPad with a Huge Jump in Performance 
Apple today introduced the eighth-generation iPad, featuring the powerful A12 Bionic chip that brings the Neural Engine to the entry iPad for the first time.
Starting at just AED 1,349, the upgrade packs even more value into the most popular and affordable iPad, featuring a stunning 10.2-inch Retina display, advanced cameras, and great all-day battery life.
The eighth-generation iPad with the A12 Bionic chip delivers a huge leap in performance, with 40 percent faster CPU performance and twice the graphics capability. This makes the new iPad up to two times faster than the top-selling Windows laptop, up to three times faster than the top-selling Android tablet, and up to six times faster than the top-selling Chromebook.
With its thin and light design, the iPad is portable and durable with ultra-fast wireless performance, support for gigabit-class LTE connectivity,4 and all-day battery life, giving customers the freedom to work, learn, and connect at home or on the go.
iPadOS 14 is available beginning Wednesday, September 16, for all supported iPad models including the new eighth-generation iPad. iPadOS 14 brings new features and designs that take advantage of the unique capabilities of the iPad, its large Multi-Touch display, and versatile accessories
iPadOS 14 makes the iPad experience even more distinctive and powerful in other ways, including: 
  • All-new compact designs for incoming FaceTime and phone calls, Siri interactions, and Search to help users stay focused on the task at hand.
  • Universal Search to quickly find practically anything, from locating and launching apps, to accessing contacts, files, and information, to getting answers to common questions about people or places.
  • New sidebars for many apps including Photos and Files, and streamlined toolbars that consolidate controls into a single place, making them more useful than ever.
  • Beautifully redesigned widgets that present timely information at a glance right on the Home Screen.

iPadOS 14 also brings Scribble to iPad, allowing Apple Pencil users to handwrite directly in any text field, making actions like replying to a quick iMessage or searching in Safari fast and easy — all without ever needing to put Apple Pencil away.

 

 

The new eighth-generation iPad is designed to be environmentally friendly and supports Apple’s plan to become carbon neutral by 2030. iPad uses a 100 percent recycled aluminum enclosure and 100 percent recycled tin for the solder on its main logic board, remains free of harmful substances, is highly energy-efficient, and uses wood fiber packaging that is recycled or comes from responsibly managed forests.

The new eighth-generation iPad is designed to be environmentally friendly and supports Apple’s plan to become carbon neutral by 2030. iPad uses a 100 percent recycled aluminum enclosure and 100 percent recycled tin for the solder on its main logic board, remains free of harmful substances, is highly energy-efficient, and uses wood fiber packaging that is recycled or comes from responsibly managed forests.

Apple Unveils All-New iPad Air with A14 Bionic, Apple’s Most Advanced Chip

Apple today introduced an all-new iPad Air — the most powerful, versatile, and colorful iPad Air ever. Now available in five gorgeous finishes, iPad Air features an all-screen design with a larger 10.9-inch Liquid Retina display, camera and audio upgrades, a new integrated Touch ID sensor in the top button, and the powerful A14 Bionic for a massive boost in performance, making this by far the most powerful and capable iPad Air ever made.

 

 

The new iPad Air features a completely new thin and light design in five gorgeous finishes: silver, space gray, rose gold, green, and sky blue.

The new all-screen design features a larger 10.9-inch Liquid Retina display for a stunning visual experience, with 3.8 million pixels and advanced technologies, including full lamination, P3 wide color support, True Tone, and an anti-reflective coating for an amazing visual experience.

To allow the display to extend on all sides, a next-generation Touch ID sensor is integrated into the top button, providing the same fast, easy, and secure way to unlock iPad Air, log in to apps, or use Apple Pay that customers know and love.

 

 

iPad Air delivers a massive boost in performance with Apple’s most advanced chip, A14 Bionic. Handling even the most demanding apps, A14 Bionic makes it even easier for users to edit 4K videos, create gorgeous works of art, play immersive games, and more.

This latest-generation A-series chip features a new 6-core design for a 40 percent boost in CPU performance, and a new 4-core graphics architecture for a 30 percent improvement in graphics.

To deliver breakthrough machine learning capabilities, A14 Bionic includes a new 16-core Neural Engine that is twice as fast, and capable of performing up to 11 trillion operations per second, taking machine learning apps to a whole new level.

 

 

This combination of the new Neural Engine, CPU machine learning accelerators, and high-performance GPU enables powerful on-device experiences for image recognition, natural language learning, analyzing motion, and more.

iPad Air, which includes a 7MP front-facing FaceTime HD camera, now features the same 12MP rear camera used in iPad Pro for higher resolution photos and 4K video capture.

iPad Air now features a USB-C port for up to 5Gbps data transfer, which is 10 times faster, for connecting to cameras, hard drives, and external monitors up to 4K. With Wi-Fi 6 performance and 60 percent faster LTE connectivity, along with A14 Bionic, this is by far the most powerful iPad Air ever.

iPadOS 14 is available beginning Wednesday, September 16, for all supported iPad models including the new eighth-generation iPad. iPadOS 14 brings new features and designs that take advantage of the unique capabilities of the iPad, its large Multi-Touch display, and versatile accessories
iPadOS 14 makes the iPad experience even more distinctive and powerful in other ways, including: 
  • All-new compact designs for incoming FaceTime and phone calls, Siri interactions, and Search to help users stay focused on the task at hand.
  • Universal Search to quickly find practically anything, from locating and launching apps, to accessing contacts, files, and information, to getting answers to common questions about people or places.
  • New sidebars for many apps including Photos and Files, and streamlined toolbars that consolidate controls into a single place, making them more useful than ever.
  • Beautifully redesigned widgets that present timely information at a glance right on the Home Screen.

iPadOS 14 also brings Scribble to iPad, allowing Apple Pencil users to handwrite directly in any text field, making actions like replying to a quick iMessage or searching in Safari fast and easy — all without ever needing to put Apple Pencil away.

 

 

The new iPad Air is designed to be environmentally friendly and supports Apple’s plan to become carbon neutral by 2030. The iPad Air uses a 100 percent recycled aluminum enclosure and 100 percent recycled tin for the solder on its main logic board. The new speakers in iPad Air also use magnets with 100 percent recycled rare earth elements.

The new iPad Air will be available starting next month on apple.com and in the Apple Store app in 30 countries and regions, including the US. Wi-Fi models of iPad Air will be available with a starting price of AED 2,499 and Wi-Fi + Cellular models start at AED 3,029. The new iPad Air, in 64GB and 256GB configurations, will be available in five beautiful finishes including silver, space gray, rose gold, green, and sky blue.